Mystery shopping is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services.
Mystery shoppers typically mirror common consumer behavior to test the consistency of the habits deemed important to a specific brands or industry. The purpose of mystery shopping audit is to evaluate companies' customer service and point out any flaws or weaknesses that may be present. It is a very easy way to see a business from the eyes of the consumer. This information helps companies know what is being provided to the customer and how that service is perceived.
The audit yields better results when done by third-party companies as the establishment would not be aware of the product/service being evaluated.
Our mystery audits enable you to precisely measure your customers’ experience. Be it at your retail stores, service locations, or customer touchpoints.
Mystery Shopping & Audit Services
Customer Experience Audit
Price Check Audit
Store Staff Audit
Customer Service Audit
Comprehensive Store Audit
MBO Audit (Multi Brand Outlet)
Retail Stock Audit
Distributor Stock Audit
Common Types Of Mystery Shopping
In-Person Mystery Shops
Telephone Mystery Shops
Internet Mystery Shops
Multiple Touchpoint (Hybrid) Mystery Shops
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